Dubai is all set to open the world’s largest indoor theme park this month to lure back some of the tourists and residents who often flee abroad during the scorching desert summer.
The IMG Worlds of Adventure’s boxy exterior belies will be opened in a sandy suburb beyond Dubai’s concrete jungle and pockets of artificially green spaces. It has a 140,000-sq. m air-conditioned cathedral of entertainment teeming with animatronic dinosaurs, Marvel superheroes, roller coasters and Cartoon Network characters.
Zombies pop out from dark corners of a haunted house and the Velociraptor coaster throttles passengers within a misty simulated rain forest dubbed the Lost Valley. Families in Dubai have few places to stretch their legs beyond expensive malls while temperatures outside can approach 50 degrees Celsius.
Lennard Otto, CEO of the new $1 billion attraction, said that, “Dubai still suffers from a certain amount of seasonality during the June, July, August period.”
“We will hopefully drive tourism in those periods to make Dubai an all-year-round destination,” he said, ahead of the theme park’s Aug. 31 opening.
"Today there's a gap in this market and in the region. People are actually travelling to the far east and the far west to experience theme parks," Otto said.
Both the United Arab Emirates, which includes Dubai, and Saudi Arabia have launched initiatives this year to create more fun for their car and smartphone-obsessed people.
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Nandini
